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PROBLEM:

Lacking Digital Marketing to Activate

Coors Banquet (MillerCoors) was lacking a digital marketing (PR/Community) company to activate the Protect Our West (POW) campaign.

GIVING COOR'S A VOICE.

People Want to Feel an Impact

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87% said they would rather support a small, local brand than a tech giant or conglomerate

We celebrate these small town origins through social media, local events and online distribution channels, celebrating pride of place.  We showcase local events and tradition giving brands a unique advantage and giving consumers something to be proud to represent.

ACTION:

Spread Awareness

Widespread Branding & Recognition to push national awareness of Coors Banquet Protect Our West (POW) Campaign.

Strategy: ``Moral Cause`` Protocols to Promote Positive Brand Association

RESULT:

Activation & Success of $250,000 For the 5th Year in a Row

The CLN Brand Accelerator Process was executed to aid in the activation and success of the $250,000 donation goal from Coors Banquet beer sales to the Wildland Firefighter Foundation (WFF) 5 years in a row.

Conversations were fueled by chain support ideas, such as partnered support charity, reward card fundraising, coupon support and more.

CLN leveraged these creatives through digital ad spending and announcements on our social media platforms with an audience reaching over 3.4 million people.

Smart-activation protocols were implemented in and around the Coors Rodeo Program through pre-event, live-event and post-event protocols.

Over $1,500,000 Donated to WFF

  • Goal
  • Achieved
  • 73% Inc. in Jean Sales During Rodeo Houston

  • 25-250% Inc. in Retail Sales Depending on Market

  • Authentic Brand Engagement in Local Communities

  • Increased Customer Retention

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