UNPARALLELED EXCELLENCE IN NUTRITION
PROBLEM:
Lacking Brand Awareness Strategy
Driving brand name recognition, and strengthening brand love with consumer engagement.
TAKING TOTAL FEEDS LOCAL.
Connecting with Consumers
87% said they would rather support a small, local brand than a tech giant or conglomerate
We celebrate these small town origins through social media, local events and online distribution channels, celebrating pride of place. We showcase local events and tradition giving brands a unique advantage and giving consumers something to be proud to represent.
NEW COMMUNITY CONNECTIONS.
GOALS:
- Grow awareness for Total Feeds.
- Introduce Total Feeds to the core target of Equestrians, Cattlemen, Farmers, Ranchers, and Western Enthusiasts.
- Retain existing “Total Feeds” fans and gain new and more diverse audiences.
ACTION:
Spread Awareness
Facebook & Instagram video display campaign with ads matching the Western Enthusiast Market.
Strategy: ``Identity Salience`` Model of Relationship Marketing to Promote Positive Brand Association in Community Activities
RESULT:
Brand Activation Success
+23% brand awareness for 35—44 year-olds among those who saw the video ad
2.9 Million impressions, with 1.8 Million views
6,992 organic conversations about the Total Feeds Brand.
+23% brand awareness for 35—44 year-olds among those who saw the video ad
-
73% Inc. in Jean Sales During Rodeo Houston
-
25-250% Inc. in Retail Sales Depending on Market
-
Authentic Brand Engagement in Local Communities
-
Increased Customer Retention